Is Jackson, MS a Good STR Investment in 2026?
671 active listings
Top Market
Median Price
$99,633
STR Revenue/mo
$2,255
Cap Rate
14.3%
1Y Appreciation
-1.7%
Avg Nightly Rate
$141
Market Score
97.8/100
Market Overview
Jackson, MS presents a strong opportunity for real estate investors in 2026, with a market score of 97.8 out of 100. The median home price sits at $99,633 with average short-term rental revenue of $2,255 per month, yielding a 14.3% cap rate.
Short-Term Rental Performance
Short-term rental hosts in Jackson average $2,255 in monthly revenue with a 62.5% occupancy rate. This translates to approximately $27,060 in annual gross revenue for a typical listing. The average nightly rate is $141.
Investment Analysis
Assuming a 20% down payment at 7% interest on a $99,633 property, your monthly mortgage would be approximately $530. After accounting for mortgage, taxes, and insurance, the estimated monthly cash flow for an STR is $655.
The long-term rental market shows potential with median rents at $1,200 per month. Home values have declined 1.7% year-over-year, so investors should factor in potential equity loss when evaluating returns.
Our Verdict
Jackson ranks among the top investment markets with a score of 97.8/100. Strong cap rates make it attractive for cash-flow-focused investors. However, declining home values (-1.7%) mean investors should focus on cash flow rather than equity growth.